EVERY DOG HAS HIS DAY.

EVEN U. ESPECIALLY U.

nike's "come out of nowhere"

what: video series

what I did: video concept, copywriting

When it comes to sports: the first thing they remember is your last name. So when Nike asked us to make something about the next-gen superstars—Devin Booker, Giannis Antentokoumpo, and Isaiah Thomas—we knew exactly what story to tell.

Using each player's last name as our North Star, we ventured to exotic locales like Moss Point, MS, Milwaukee, and Boston—and ended up finding the men stuck between the front and the back of a jersey.