viewers that correctly guessed the number of red envelopes in our ig story could win a signed print by artist shen jiang. again, a little something extra.
The story got 54.4k views, 67.8k impressions, and had a view-thru rate of 54%.
and according to the strategist, those are all really good things.
Hennessy for lunar new year.
what: instagram story campaign
what i did: story concept, copywriting
in many eastern asian cultures, the red envelope is a special gift that signifies wealth and good luck. usually, they have money in them — you know, a little something extra.
so when hennessy threw its lunar new year celebration, we used this familiar trope as a storytelling device to take our instagram audience through the private event.
go on. tap it.
