because black history's always being written

like, at this very second

and so we created the modern black history archive: think of it like a yearbook of black creativity designed to evolve every year. we took inspiration from old zines, collages, and proof sheets, and put the first chapter— surrounding brooklyn-based photographer Andre Wagner — on our channels.

hennessy: the modern black history archive

what: social campaign celebrating black culture in february

what i did: copywriting (video scripts, social), creative strategy

--

black history month always felt overlooked in school. we took more time acknowledging past accomplishments than questioning the present.

so in february, hennessy — a brand whose american audience is predominantly black — needed to celebrate the people making black history right now: the black creative community.

 check out the hero video:

video director: julian muller

art director: justin hood