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hennessy social brand voice
what: the social voice, tone, and creative approach for hennessy on social.
what i did: video copy, creative ideation, social copy
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established in 1765, hennessy is an integral part of the pop culture canon. its name is ubiquitous in rap, contemporary art, and sports (see: J.R. Smith).
and, just as the russian imperial courts demanded hennessy in 1818, the cognac's still a party staple two centuries later.
striking that balance — between the heritage and the present — was exactly my task as the voice of @hennessyUS.