may your glass always be half-full,
and your heart 100% full.
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so i owned that and made belvedere embody its product: sharp, relateable, and a constant reminder that the truest luxury is uncomplicated.
belvedere brand voice
what: an overhaul of belvedere's swagger on social media.
what i did: pitched the switch, led creatively, and did what no other vodka brand was doing — being transparent.
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one cold truth of being an adult: perception creates reality. this is exceedingly true in the vodka industry, where every brand claims a superlative; everyone's "first" this or "best-tasting" that.
but an absolute truth always beats an absolut facade. and to that end, belvedere is, truly, the best. GMO-free. sugar-free. its just rye, water, and a world of taste.